The Content Pulse
Overview
- The “Nomi” channel focuses on commentary content with occasional vlogs for more personal connection with audience. Initially, the channel had a steady but slow growth rate.
- In 90 days, the goal was to significantly grow both views and subscribers using a mix of data-driven strategies, content optimization, and enhanced engagement.
The Challenges
Initial Situation
Inconsistency
I didn’t have a system for creating videos and hence I was never consistent. Sometimes, there was not any upload for even weeks.
Inconsistent Views
The views on videos were not consistent. Sometimes they were high and some videos performed poorly..
Engagement Metrics
Likes, comments, and shares were low, with inconsistent upload schedules.
Key Challenges
- Inconsistent audience retention.
- Difficulty in expanding beyond the current subscriber base.
- Low click-through rate (CTR) on video thumbnails.
Strategy and Approach
Topic Selection & Audience Targeting
Research
I researched trending topics relevant to my commentary niche, focusing on viral events, few controversies, and emerging trends that resonated with your audience.
Content Variety
Introduced different video formats, including reactions to viral events and opinion pieces, which led to higher viewer retention.
Example
By creating videos on trending events such as “this video”, I tapped into existing interest, bringing in both views and new subscribers.
SEO Optimization
Keyword Research
- Conducted extensive keyword research to target high-traffic search terms while ensuring relevance to my core audience.
- Optimized video titles, descriptions, and tags aligned with both evergreen and trending topics..
Thumbnail & Title Optimization
Thumbnails
- Designed custom, emotion-driven and very high quality thumbnails with strong calls-to-action to increase click-through rates.
Titles
- Created attention-grabbing, curiosity-based titles that encouraged viewers to click on the video.
Consistent Posting Schedule
Commitment to Consistency
- I committed to posting everyday, ensuring my audience anticipated new uploads. This regularity helped boost engagement and retention.
5 O'Clock Gang
- As I was uploading daily at 5pm, I made a 5’0 clock gang of my audience and in intro of videos, I asked them, “Do you know our 5 O'Clock Gang” or “Are you a member of our 5 O'Clock Gang”?
- It gave the audience a sense of exclusivity and they started to wait for videos and even they started to mention me on their stories of instagram.
Results
Views Growth
Views of 90 days increased by 5.4x as compared to previous 90 days. As shown in the screenshot, views increased from approximately 500k to 2.7 million.
Subscriber Growth
Subscriber count also increased by 5x, Before this challenge, the total subscriber gain was around 3k in 90 days but after this challenge it is 14.7k subscriber gain and still 90 days are not completed yet
Engagement Improvement
Increased likes, comments, and shares. As you can see in the attached screenshot, After starting this challenge you can compare both before and after engagement of the videos.